Japan: Nestle to launch “baked” Kit Kat
Nestle Japan has announced the launch of its latest innovation under the KitKat brand – a chocolate bar that can be eaten as a conventional snack bar but can also be “baked” for 2 minutes, changing the texture. Named “Yaki Cream Cheese” (“Yaki” means baked, toasted, or grilled in Japanese), the new product has been […]
France: Segafredo Zanetti to launch Nespresso tea and coffee capsules
Leading Italian coffee producer Segafredo Zanetti is expanding into the capsules market with the launch of two new lines compatible with Nestle’s Nespresso machines. The tea range will be marketed under the Nespresso sub-brand Brodies and will comprise four varieties: Breakfast, Earl Grey, Green Tea, and Assam Black Tea. It will retail in boxes of […]
Industry Insight: Jose Luis Martinez, Nestle Spain
Gama spoke to Jose Luis Martinez, Communication and Marketing Services Director, Nestle Spain. What are your day to day activities? First of all let me say that I have only been responsible for Communication and Marketing Services since January 2014. So frankly my daily activities right now are focused on catching up. If I had […]
France: Nestle opens “restaurant for babies”
As part of a new marketing campaign designed to boost the company’s fortunes in the stagnant baby food market, Nestle is to launch a new temporary “restaurant for babies” in an attempt to bring the brand closer to consumers, E-Marketing reports. The campaign will see 275 babies and their parents – chosen at random from […]
Switzerland: Nestle cuts stake in L’Oreal to set up new skincare business
In its attempt to shrink its product portfolio, Swiss-based food giant Nestle has agreed to sell an 8% stake (equal to 48.5 million shares) back to L’Oreal, meaning its ownership will fall back to 23.29% once the deal is closed In exchange Nestle will receive $4.64 billion in cash and a 50% stake in Galderma, […]
Japan: Nestle opens its first KitKat boutique in Tokyo
Nestle has opened its first KitKat store in Tokyo’s Ikebukuro neighbourhood, dedicated to the chocolate-coated wafer bars. The store features special versions of the product created in collaboration with Japanese chocolatier Takagi, some of which are unavailable elsewhere. “KitKat is close to being a cult product in Japan, and it is a very special market for us,” said KitKat’s […]
Singapore: Nestle to collaborate with government research agency
Swiss food manufacturer Nestle has entered a partnership with the Singapore government Agency for Science, Technology and Research (ASTAR) with the aim of establishing a global R&D platform for functional products, Just Food reports. A three year framework has been agreed for research focusing on nutrition, packaging, data analytics and biotransformation. According to Just Food, […]
UK: Nestle launches new Nescafe media campaign
Nestle is to launch a new media campaign for its Nescafe Original instant coffee, Talking Retail reports. The campaign will include TV and radio advertising, alongside social media promotions and a sampling campaign in which 1 million samples are to be handed out. The aim of the new campaign is stated to be to inspire […]
USA: Nestle partners with biotechnology provider Cellular Dynamics International
Nestle has announced that it has entered into a partnership with biotechnology firm Cellular Dynamics International (CDI) as it seeks to invest in research into diet and diseases. In statement, CDI stated that it had signed a long-term agreement to supply stem cells to the Nestle Institute of Health Sciences, although the financial terms were […]
North America / Australasia: Nestle to sell diet brand Jenny Craig
Global food and drinks manufacturer Nestle is to sell its diet and weight management business Jenny Craig to US-based private equity group North Castle Partners. Jenny Craig supplies diet and fitness programmes that can be tailored to suit the consumer’s needs and has been part of the Nestle group since 2006. North Castle Partners is […]