Mexico: Nestle to reduce sodium and sugar levels in baby food
Nestle Mexico has announced its intention to reduce the quantity of salt and sugar in its Gerber baby food, Enfasis Alimentacion reports. The move is part of the campaign “United by Healthy Children” designed to emphasize the company’s commitment to healthy eating . The measure will affect around 100 baby food items in the coming […]
USA: Nestle extends Pure Life water brand with new Exotics range
Nestle has extended its Pure Life water brand in the USA, with a new fruit-flavoured Exotics range, Just Drinks reports. Described by Nestle as being “made by infusing all-natural essences of exotic fruits into sparkling water”, the range is free from both calories and sweeteners, according to packaging claims. Exotics targets consumers “who are moving […]
USA: Brynwood Partners buys Juicy Juice brand from Nestle
Private equity firm Brynwood Partners VII has bought the struggling Juicy Juice brand from Nestle USA, Food Business News reports. Specialised in reduced sugar products for children, the Juicy Juice brand has seen its sales drop back in recent years due to increasing concern about healthy products. “We look forward to bringing renewed focus and […]
Egypt: Nestle opens first confectionery factory in Egypt
Nestle has announced the opening of a new extrusion facility in the 6th of October City on the outskirts of Cairo, Egypt. The plant – the company’s first confectionery facility in the country – will produce Crunch, a candy bar brand owned by the company. The extrusion line is an extension of the existing dry […]
UK / Ireland: Nestle’s Wonka chocolate bars to be discontinued
Nestle is set to drop its Wonka brand of chocolate bars in the UK and Ireland less than a year after launch, European Supermarket Magazine (ESM) reports. The line, unveiled last September, is said to have exceeded £16 million ($27 million) in sales by the end of May 2014, but monthly sales have reportedly tailed […]
USA: Nestle targets snack and breakfast foods for Lean Cuisine and Stouffer’s brands
Nestle is aiming to capitalize on growth in the snack and breakfast food markets in the USA by launching new items under its Lean Cuisine and Stouffer’s brands, Just Food reports. The move is part of an attempt by Nestle to revitalise frozen sales by focusing on growth categories. According to data quoted by Just […]
South America: Nestle and Fonterra joint venture to be discontinued
Nestle has announced that it is to resume dairy production in various parts of South America in a deal that sees it buy back a number of facilities from dairy multinational Fonterra, as the two companies review their partnership in the region. Nestle and Fonterra first signed an agreement on dairy production in the continent […]
USA: Nestle explores 3D printed “alarm clock” packaging for Nescafe coffee
Nestle has launched 200 limited edition jars for its Nescafe coffee fitted with “alarm clocks” in the cap, as part of its “Wake Up To Life” campaign. The alarm clocks feature seven different tones synchronized with small pulsing lights designed to gently rouse the consumer from sleep. According to PSFK, each “alarm cap” is made […]
Major companies gear up for Easter
With Easter 2014 fast approaching, major companies across the globe have unveiled their latest Easter product offerings, taking full advantage of what is seen as a significant holiday for the confectionery industry. In the UK, over 90 million Easter eggs are said to be sold each year, while in Australia and the USA consumers are […]
UK: Nestle launches new Kit-Kat ice cream for summer
R&R Ice Cream has added a new Kit-Kat Ice cream cone format to its range for 2014. This new ice cream is the latest expansion to the Nestle range by R&R which already includes Fab, Rowntrees Fruit Pastilles and Milky Bar, and aims to capitalise on the brand strength of KitKat with a growing market […]