International cosmetics firm L’Oreal has agreement to acquire Colour Wow, a professional haircare brand founded in 2013 by Gail Federici. Operating across the US and UK, the brand is reportedly known for its high-performance formulas and products such as Dream Coat and XL Bombshell Volumizer, and is available in selective retail and e-commerce platforms, as well as salons. The acquisition will see Colour Wow join L’Oral’s Professional Products Division, reinforcing …