Iovate Health Sciences

Food giant Kellogg and sports nutrition firm Iovate Health Sciences have collaborated on the launch of new whey protein powders whose flavours are inspired by classic Kellogg’s breakfast cereals. The new Six Star 100% Whey Protein Plus will be available in Frosted Flakes and Froot Loops flavours and contains 30g of protein, 6.7g of branched-chain amino acids (BCAAs) and 2g of sugar per serving. Commenting on the partnership, David Lee, …