Associated British Foods (ABF) has confirmed it is in discussions with private equity firm Endless, the owner of Hovis, regarding a possible merger with ABF’s Allied Bakeries business, according to a FoodBev report. In a statement, ABF noted that Allied Bakeries “continues to face a very challenging market”, adding: “We are evaluating strategic options against this backdrop and remain committed to increasing long-term shareholder value. A further announcement will be made …
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Hovis
UK based bread and flour Hovis has introduced Lower Carb, a new range of bread aimed to attract consumers looking to reduce the intake of carbohydrates in their diet. According to the company, the new product – which is said containing 30% fewer carbohydrates than regular bread – did not require a new production method, but did require slower cooking to maintain the texture of the original recipe. “Using our …
Gama spoke to Sharon Barraclough, Marketing Director, Hovis. How do companies best achieve growth in developed or saturated markets? Be clear on the role of your brand in consumers’ lives and tell that brand story in a way that adds meaning and purpose. Support it with absolute product truth – delight consumers by exceeding their expectations of what good is in terms of quality. Be obsessed with being the best at …
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