Henkel, the German consumer goods company, has signed an agreement to acquire the US hair care brand Not Your Mother’s from private equity investor Main Post Partners. According to Henkel, the brand is a fast-growing player in the North American market, offering a range of shampoos, conditioners, treatments and styling products. Its portfolio includes collections such as Curl Talk, Clean Freak and Beach Babe. In the 2025 fiscal year, Not …


















