Frosta

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Italy: Frosta confirms plans to acquire Nestle’s frozen food brands

April 13, 2017

German frozen food company Frosta has announced that it has started conversations to take over certain of Nestle’s frozen food brands in Italy. “Frosta has entered into exclusive contractual negotiations with Nestle. The subject of negotiation is the sales business including the trademark rights for the La Valle Degli Orti, Mare Fresco and Surgela [brands] for the Italian market”, the German group said in statement. Last June, Nestle sold six …

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Germany: Frosta to display country of origin information for ingredients

September 14, 2015

Europe, Food, Marketing, Regulation

German frozen food firm Frosta has revealed that it intends to modify its product packaging to display the country of origin for each of the ingredients used in its formulations, according to reports in Kreis Zeitung and Focus. Despite pressure from lobby groups, many food companies have previously resisted attempts to compel producers to list the origin of individual ingredients, arguing that this would be too costly and too complex …

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