FMCG major Emami has announced that it will acquire an additional 49.6% stake in men’s grooming brand The Man Company, taking full ownership for $72.8 million. The Man Company offers premium grooming essentials and fragrances including beard products, skincare and haircare products, deodorants, and perfumes, sold through e-commerce platforms and major retail chains. This acquisition will mark Emami’s first full ownership of a direct-to-consumer brand. Initially, Emami acquired a 33.09% …
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FMCG major Emami is extending its ayurvedic brand Zandu with the addition of new packaged honey, according to an article in the Economic Times. Promoted as being sourced “from the best and most indigenous breeders and beekeepers”, Zandu Pure Honey is said to be “packed following stringent international quality standards to ensure purity & best quality honey”. In addition, it claims to contain no added sugar, unlike rivals that are …
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