Carlsberg Britvic

Carlsberg Britvic, the UK soft drinks and beer producer, has announced that it will brew and distribute Japan’s Sapporo premium beer as the brand’s full licence partner in the UK from 1st August. Following an 18-month distribution period across the on-trade, the agreement will see Carlsberg Britvic oversee the on-trade and off-trade channels nationwide, as well as all brewing and marketing activities. The company aims to accelerate the brand’s growth …