UK: Carlsberg Britvic proposes Marston’s Brewery closure
Carlsberg Britvic has proposed closing Marston’s Brewery in Burton upon Trent, alongside its primary logistics operation, by the summer of 2027. According to the company, the proposal is driven by structural category decline and a need to create greater long-term value. While certain priority ale brands, including Hobgoblin, McEwan’s and Brooklyn, will remain in the […]
UK: Carlsberg Britvic expands partnership with Sapporo
Carlsberg Britvic, the UK soft drinks and beer producer, has announced that it will brew and distribute Japan’s Sapporo premium beer as the brand’s full licence partner in the UK from 1st August. Following an 18-month distribution period across the on-trade, the agreement will see Carlsberg Britvic oversee the on-trade and off-trade channels nationwide, as […]