Capri-Sonne, the Switzerland-based beverage company, is expanding its portfolio in Germany with the launch of a new energy drink brand targeted at adults called Game On. Breaking away from traditional carbonated cans, Game On is a still energy drink packaged in a deposit-free, resealable 330ml pouch designed for flexible, on-the-go convenience. According to the company, the launch capitalises on the European energy drink market, which is growing by an average …
Capri-Sonne
Tesco, the UK’s largest supermarket chain, has announced plans to cease stocking some ‘lunchbox-size’ high-sugar fruit drinks and juices as part of a stated campaign against childhood obesity. From the beginning of September and coinciding with the new school year, Tesco is planning to remove single-serve packs of Ribena (owned by Suntory), Rubicon (owned by AG Barr) and Capri-Sun, while continuing to sell ‘no added sugar’ versions as well as …
Deutsche SiSi-Werke Betriebs GmbH, the company behind the Capri-Sonne brand, has announced the launch of an organic fruit puree in Germany under the Fruit Snack name. This new product, especially targeted at kids, is described as consisting of a fruit puree made with certified organic fruits without any other added ingredients. Besides being an extension into the organic sector, Capri-Sonne Fruit Snack is also claimed to place greater emphasis on …
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