Allied Blenders and Distillers

Allied Blenders and Distillers (ABD), the Indian spirits company, has entered Malaysia through an asset-light co-bottling partnership to manufacture and distribute its Officer’s Choice Blue whisky locally. The agreement marks ABD’s first overseas local production partnership and is designed to facilitate market entry with limited capital outlay. Under the arrangement, ABD will collaborate with an established local partner while retaining control over raw materials, packaging, quality standards and brand stewardship. …