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The latest innovation insight from Gama Compass
MANCHESTER – 14th May 2025: As the issue of sustainable resource use becomes ever more firmly embedded in the consciousness of companies, policymakers and the public, so the question of food waste – at every stage of the supply chain – looms ever larger for brands and retailers. This month’s Innovation Insight spotlights one of the latest product launches seeking to address the challenge head on – Nice To Save Food! Organic Okara.
Read this Innovation Insight in the next issue of Gama News.
The first in a planned series of similar launches from Swiss retailer Coop, Nice To Save Food! Organic Okara is a European take on a product that is already established in a number of Asian cuisines, but yet to establish itself much beyond its traditional markets. Also known as “soy pulp” or “tofu dregs”, okara is a whiteish foodstuff consisting of the insoluble parts of the soybean that remain after pureed soybeans are filtered in the production of soy milk and tofu. As on-pack marketing implies, okara has been unjustly overlooked as a culinary staple, with Coop claiming it is a “nutritional powerhouse” and in particular a source of “valuable dietary fibre”.
“Nice To Save Food! Organic Okara, and similar products that find a new purpose for otherwise discarded manufacturing byproducts, provide ample demonstration that the growing clamour for greater sustainability presents not just challenges but also opportunities – not least because such byproducts benefit from established supply chains and (notionally at least) negligible cost”, commented Gama insights director Tom Warden. “Especially as dairy alternatives and other plant-based foods made from cereals such as soy and oats entrench themselves in the mainstream, finding new uses for the byproducts they create could provide a profitable new outlet for brands with a creative mindset”.
Image source: Coop Switzerland
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About Gama
Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.
Notes to editors
Tom Warden, Gama insights director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.
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