Insight by Gama Compass MANCHESTER – 25th June 2026: Consumers are increasingly prioritising products that champion whole, unadulterated ingredients, as simplicity and formulation integrity become central drivers in purchasing decisions. According to the latest data from Gama Compass, the strategic emphasis on ‘whole ingredients’ now heads up a wider cohort of growth-oriented marketing claims tailored to the minimally-processed era. As public scepticism towards ultra-processed foods (UPFs) intensifies, claims that act as a counterpoint, …




















































