Loading tweets...
Strauss Group, a food and beverage manufacturer, has announced the launch of CowFree, a new brand range containing animal-free beta-lactoglobulin (BLG) protein that mirrors the properties of cow’s milk protein.
The product range includes a milk drink analogue under the name Yotvata, and a cream cheese under the name Symphony. The products are described as being are fortified with calcium and complete protein, including all essential amino acids.
Commenting on the launch, Strauss Dairies GM Ariella Schiffenbauer Weiss said: “The launch of CowFree marks another stage in the evolution of our dairy operations, as part of our vision to listen to our consumers and provide them with a wide variety of choices for every need and every occasion. As a leading food company in Israel, we are committed to continuing to surprise and delight with tasty, innovative, and nutritious products-giving consumers true freedom of choice”.
Strauss Neo head Barak Weinstein added: “CowFree products are set to transform the dairy consumption experience and redefine the category. This product line, created with unique technology, represents a turning point in the food industry. It is a category that bridges technological innovation and culinary excellence. The new products provide fresh solutions for a wide range of consumers whose needs have only been partially addressed until now”.
The first CowFree range will launch in shops across Israel within the next few weeks.
Source: Strauss
