The Magnum Ice Cream Company (TMICC), the world’s leading ice cream business, has opened its new Research, Design & Innovation (RD&I) centre in Bengaluru, India. Spanning 13,000 sq ft, the “future-ready” facility houses a state-of-the-art laboratory and a digitally enabled pilot plant.
The new facility is located in Whitefield, Bengaluru, which is recognised as India’s technology hub. Designed as a creative laboratory “where science meets indulgence”, the centre is established to accelerate consumer-led product and packaging innovation across a broad brand portfolio, including Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast and Twister. The site will work closely with the company’s Global Design Centre in Colworth, UK, and its Regional Innovation Hub in Istanbul, Turkey.
Zbigniew Lewicki, chief research, development & innovation Officer at TMICC, commented: “India is one of the world’s most exciting ice cream markets, with fast-evolving tastes, occasions and expectations. The new Bengaluru RD&I Centre brings together our global science, technology and culinary expertise with deep local consumer insight, helping us to move faster from idea to market-ready innovation”.
Source: The Magnum Ice Cream Company
