Brazil: Ebba launches Maguary “nectar with pieces”
Brazilian drinks firm Ebba has introduced what it claims to be the first fruit nectar containing real fruit pieces available in South America. Maguary Nectar With Pieces is being made available in supermarkets across Brazil in a choice of four varieties: Peach, Pineapple, Apple and Mango. Commenting on the launch, Ebba commercial director Fábio Levalessi […]
‘Ready to drink’ meets ‘freshly brewed’ in new coffee launch
The latest innovation insight from Gama Compass™ MANCHESTER – 9th October 2015: In this week’s Innovation Insight, we look at the launch of a drink seeking to bring the benefits of ‘freshly brewed’ to the chilled coffee space through packaging innovation – L Cafe Snowing Black Coffee Drink. Starting from the principle that ‘fresh is best’ […]
South Africa: Clover Industries acquires majority stake in Frankie’s Olde Soft Drinks
South African dairy group Clover Industries is entering the soft drinks market with the acquisition of a majority stake in beverage firm Frankie’s Olde Soft Drinks. According to its website, Frankie’s Olde Soft Drink is a “micro” soft drink business “reproducing some of the favourite soft drink tastes of yesteryear” including Homemade Ginger Beer, Olde […]
Australia: Coca-Cola launches Powerade ION4
Coca-Cola South Pacific has announced the launch of a new version of its Powerade sports drink in Australia, in move described as the brand’s “biggest reformulation since 2006”. According to Australian Food News, the new formula has been named Powerade ION4, with Coca- Cola saying it contains 5% more electrolytes than the current version. The […]
Japan: Suntory launches ‘mystery flavours’ for Halloween
Suntory is expanding its product range in Japan with the launch of the limited edition Pepsi Ghost for the Halloween period. Pepsi Ghost comes in a total of four varieties, sold in a 490ml bottle, and each is said to feature a ‘mystery flavour’. According to Suntory, the line was designed to offer an element […]
USA: Coca-Cola launches custom Twitter emoji
Coca-Cola has become the first company to implement a custom emoji as a form of paid advertising on the social media platform Twitter, according to reports in FoodBev and Adweek. When Twitter users tweet with the hashtag #ShareaCoke, an emoji featuring two glass Coca-Cola bottles ‘clinking’ will reportedly appear in the post. “Coca-Cola is a […]
Look Ahead: Dietmar Eiden, Anuga 2015
Gama spoke to Dietmar Eiden, Vice President of Trade Fair Management at Koelnmesse, ahead of the 2015 edition of Anuga. What are your expectations for this year’s Anuga? Anuga 2015 is fully booked, which means approximately 6,800 exhibitors from around 100 countries will be participating. With an extraordinary 86% of exhibitors from overseas, and with […]
France: MLC signs factory contract with Synutra
French dairy producer Les Maitres Laitiers du Contentin (MLC) has signed a supply contract with Synutra, a Chinese infant formula company, which will provide for the construction of a production plant in Normandy France. “This contract will enable the construction of a new plant in Meautis, in the Manche department, with an investment of €114 […]
USA: 7-Eleven launches private label coffee pods
US convenience chain 7-Eleven has entered the single serving coffee category with the release of three varieties of store branded coffee pods. The varieties 100% Colombian, Pumpkin Spice and Exclusive Blend are now available in packs of eight pods, retailed at $3.99. The latter two flavour varieties are also available in packs of two pods […]
USA: Meijer launches True Goodness private label brand
In an attempt to streamline its natural and organic portfolios, US supermarket chain Meijer has joined its two private label brands Meijer Organics and Meijer Naturals into one single brand called True Goodness. The company is starting by transitioning 225 of its organic and natural products to the True Goodness brand. By early 2016 the […]