Innovation Insight: Kraft Philidelphia 2x Protein Cream Cheese Spread
This week Gama looks at a significant mainstream move for protein enhancement, with the launch of Kraft Philadelphia 2x Protein Cream Cheese Spread. Recently debuted in the USA, Philadelphia 2 x Protein is a new version of the classic cream cheese which, as the name suggests, contains twice as much protein (4g vs 2g per […]
Innovation Insight: Er Boqueron Beer With Sea Water
Highlighting the innovation taking place in the craft beer segment, this week Gama turns the spotlight on Er Boqueron, promoted as the world’s first beer to be made from sea water. Recently launched in Spain, Er Boqueron defies convention with its use of a novel ingredient – a sea water product called Mediterranea which made […]
Innovation Insight: Dial Greek Yogurt Moisturising Body Wash & Moisturising Lotion
Today Gama features a new skin care, body wash and hand soap line from the Dial brand in the USA – Dial Greek Yogurt. Tapping into the growing popularity of Greek yoghurt products and the trend towards protein enrichment, the new yoghurt line offers consumers “protein packed yogurt for deliciously soft skin”. Greek yoghurt has […]