Innovation Insight: Drybar Gold Mine Shimmering Leave In Conditioner
This week Gama turns its attention to the haircare market – and the growing influence of glamour trends in the health & beauty industry – with the launch of Drybar Gold Mine Shimmering Leave In Conditioner. Recently unveiled for the summer season in the US, Drybar Gold Mine Shimmering Leave In Conditioner is a hair […]
Innovation Insight: Coco Vodka
This week Gama explores a new product called Coco Vodka, a flavoured alcoholic beverage (FAB), that illustrates the continuing prominence of coconut water in product innovation. Launched in 2014 in Australia, Coco Vodka is a premixed spirit drink blending triple-distilled vodka and “the fresh water from young coconuts”. Available in an original version as well […]
Innovation Insight: Pril Fat & Starch Dish Detergent
This week Gama takes a look at at the novel “starch-removing” claim being made by Pril Fat & Starch Dish Detergent, a new product line recently launched by German manufacturer Henkel. Promising to “effortlessly remove fat and starch”, Pril Fat & Starch is a reformulation of Henkel’s existing Pril dish detergent in Germany. Identifying that […]
Innovation Insight: Butterkist Pop’n’Pour Microwave Popcorn
Butterkist Pop’n’Pour Microwave Popcorn is Gama’s focus this week, as we consider the latest addition to a growing UK popcorn market. Released by Tangerine Confectionery as a new line under the Butterkist brand, Pop’n’Pour is microwave popcorn with an added extra – a sweet topping that is served warm. Rather than being ready-flavoured, the popcorn […]
Innovation Insight: Coca-Cola Life
This week, Gama takes a closer look at the debut of Coca-Cola Life, a new lower-sugar version of the soft drink slated for launch in the UK this autumn. Life is Coca-Cola’s first major UK brand launch since Coca-Cola Zero in 2006. Positioned as a “lower calorie” cola with 37% less sugar than regular Coca-Cola, […]
Innovation Insight: Tymbark Fruktajl Fruit Drink Snack
This week Gama turns its attention to on-the-go drinks and a new launch from Poland that combines the health benefits of fruit with the satiety benefits of cereal – Tymbark Fruktajl Fruit Drink Snack. Fruktajl – coined from the words ‘fruit’ and ‘cocktail’ – is the latest launch from Tymbark, a Polish manufacturer of fruit […]
Innovation Insight: Mitsuya Freezing Cider Soft Drink
This week, Gama casts its eye over a new addition to the long-established Mitsuya Cider range in Japan – Mitsuya Freezing Cider – which is taking chilled shelving to new extremes. Launched by Asahi Soft Drinks, Mitsuya Freezing Cider is a soft drink that blurs the boundaries between chilled drinks and frozen ice pops. The […]
Innovation Insight: Batavo Yogoflan
Enhancing the sensory and indulgence appeal of yogurt is the strategy behind a new Brazilian product line featured by Gama this week – Batavo Yogoflan. Marketed with the tagline “as delicious as a dessert, as healthy as yogurt”, Batavo Yogoflan is a further example of how yogurt is increasingly turning to indulgence as well as […]
Innovation Insight: Teaforia Shake & Brew Cold Brewing Green Tea Bags
The confluence of convenience and health & wellness trends in non-alcoholic beverages is Gama’s focus this week, as we take a look at a recent development in the green tea category – Teaforia Shake & Brew Cold Brewing Green Tea Bags. New in the UK, Teaforia Shake & Brew is a concept that allows consumers […]
Innovation Insight: Seth & Riley’s Garage Hard Lemon Drink
This week Gama looks at a recent attempt to bridge the gap between younger and older male alcohol consumers – Seth & Riley’s Garage Hard Lemon Drink. Launched by Carlsberg in a number of global markets, Seth & Riley’s is the latest in a recent swathe of ‘hard’ alcoholic fruit-based drinks that typically target men. Such […]