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Consumer goods giant Mondelez has expanded its portfolio in the confectionery space with the launch of Milka Bis! wafers in Argentina.
The new product is described as a set of crunchy wafers that are coated with Milka chocolate. The size is said to be ideal to enjoy the combination of wafer and chocolate “anytime, anywhere”.
The launch comes two years after the company entered the coated wafers segment with the launch of Milka Chocopause.
Targeted at new consumer occasions, Milka Bis! comes in a shareable and on-the-go format, containing 16 units per pack, each 6g unit individually wrapped. The new product is available in standard points of sale throughout Argentina.
Source: Actualidad en Supermercados
