Mars, the food and snacking giant, is launching Pringles Dippers, the brand’s first-ever thicker, sturdier and wavier crisp designed specifically for dipping.
Engineered with a scoop-like design to handle various dipping styles, the new line is available in three flavours: Original, French Onion, and Bacon Cheddar. Eileen Flaherty-Yao, senior director of Salty at Mars Snacking North America, commented: “We know it can be frustrating if your typical salty dipping vessel prevents your perfect scoop or breaks as you dip, which is why we’ve created Pringles Dippers”.
Alongside this rollout, the company is expanding its Pringles Mingles line of bowtie-shaped puffed snacks with a new Sweet & Salty flavour. Both product launches will be available at retailers across the US starting in September.
Source: Mars (via PR Newswire)
