Canada: Mars expands Ben’s Original into instant noodles

Mars, the US-based food and snacking giant, has announced its entry into the instant noodle category in Canada with the launch of Ben’s Original Street Food Noodles.

The new range is inspired by global street food flavours and is designed to be ready in 90 seconds. According to the company, the products are suitable for vegetarians and contain no artificial colours, flavours or preservatives. The initial rollout includes five distinct varieties: Chinese Stir Fry, Korean Style BBQ, Spicy Indonesian, Thai Stir Fry and Japanese Teriyaki.

Commenting on the launch, Derin Bello, general manager at Mars Food & Nutrition Canada, said: “With the success of our Ben’s Original™ Street Food ready meals, expanding into noodles was a natural next step, bringing exciting international flavors to Canadians in a format that’s ready in just 90 seconds”.

The products are currently being launched across major grocery retailers in Canada and online via Amazon. The launch comes as the ready-meal segment in Canada is expected to grow 46% between 2024 and 2030, reaching a value of $7.18 billion.

Source: Mars / Milling MEA / CareersInFood.com