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The latest innovation insight from Gama Compass
MANCHESTER – 28th August 2025: The power of food and drink to enhance cognitive function – as part of a broader trend for ‘super-human’ health benefits – has piqued consumer interest in recent years. This month’s Innovation Insight explores how these claims are increasingly entering the infant food and drink space, focusing on a key case study – Little Brainiac Neuro+ Fruit & Vegetable Smoothie.
Read this Innovation Insight in the next issue of Gama News.
A new addition to the US-sold Little Brainiac line of brain health-focused children’s products, Neuro+ Fruit & Vegetable Smoothie ups the ante in infant fruit purees by offering a two-in-one formula designed to deliver enhanced cognitive benefits. The product builds on the brand’s existing “BrainPack” blend that provides 35% and 70% of the recommended daily intake of choline and omega-3 fatty acid DHA respectively, nutrients both widely associated with brain development. It adds another layer of innovation with milk fat globule membrane (MFGM), a component found in breast milk that is rich in fats and proteins claimed to support brain cell growth and communication.
“While cognitive function is not the dominant focus within the broader functional food movement, it is an area that can be expected to continue to exert an influence, especially in products aimed at infants and young children”, commented Gama insights director Tom Warden. “Here, brain health virtues – while needing to be careful to comply with often strict regulations on claims in infant nutrition – can be tied not only to mental performance, but also to the broader context of early developmental needs, offering a compelling narrative for health-conscious parents”.
Image source: Ingenuity Brands
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Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.
Notes to editors
Tom Warden, Gama insights director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.
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