USA: Marquez Brothers acquires YoGusto brand

Marquez Brothers, a leading Hispanic food producer, has announced that it reached an agreement to acquire Hato Potero Farms, the owner of YoGusto brand of dairy products

Hato Potrero Farm Inc. is a family-run dairy manufacturer whose flagship YoGusto bramd offers drinkable yoghurts and other dairy products such as lactose-free milk, chocolate milk, sour cream and cheeses.

Commenting on the move, Marquez Brothers CEO Gustavo Marquez JR said: “This acquisition fits our strategy of focusing and growing in the Hispanic food categories and will allow us to continue growing our core business by strengthening our position in a rapidly growing market that is gaining space in mainstream consumption”.

“We are excited about the acquisition of YoGusto®, a drinkable yogurt brand that complements our leading flagship brand El Mexicano® in the category”, he added. “This acquisition will expand our production capabilities and distribution on the East Coast and allow us to take YoGusto® nationwide”.

Operating across the USA and Mexico, Marquez Brothers is a leading multinational food company with seven manufacturing sites, 18 distribution centres, and over 1,200 employees. It produces and markets a variety of Hispanic food and drink under brands including El Mexicano, Autlan, La Tona, Saborcool and Marquez Family.

Source: Marquez Brothers (via PRNewswire) / Hato Potero Farms