UK: The Nutriment Company acquires The Dog’s Butcher

The Nutriment Company (TNC), a Swedish natural pet food firm, has announced the acquisition of The Dog’s Butcher, a UK-based raw dog food brand, marking its first acquisition of 2025.

Headquartered in Stockholm and owned by Nordic private equity firm Axcel, TNC supplies pet food, including raw diets, snacks, and supplements, through retail, online platforms and pet shops throughout Europe. Its brands includes AniForte, Barfgold, Carnibest, Dibo, Energique, Leo & Wolf, Natural Instinct, Nova, Nutriment, Oscar, Rauh! and Totally Natural Pet Products.

Commenting on the deal, TNC CEO Anders Kristiansen said: “We are extremely happy to welcome The Dog’s Butcher team to The Nutriment Company. Their unwavering dedication to quality and innovation aligns perfectly with our values, and we look forward to expanding their reach in the UK market”.

The Dog’s Butcher founders Joanne and Daniel McMahon said: “We were delighted when we met with the team from TNC. Their commitment to raw feeding and the quality of ingredients mirrored our own. Knowing they are deeply invested in the pet industry made this an easy decision for us”.

This acquisition follows TNC’s purchase of Petman Germany, Pet Treats Wholesale, Natural Instinct UK and Totally Natural Pet Products Scotland in 2024.

Source: AnimalFeedMEA