Tyson Foods, the US meat firm, has announced its first major foray into plant-based foods with the launch of its new Raised & Rooted brand, and a range of vegetarian and blended products.
The initiative makes Tyson Foods the largest US meat producer to enter the alternative protein segment with its own products, the company said in a statement.
The initial products under the Raised & Rooted brand include plant-based nuggets as well as blended burgers made with a combination of beef and plants, Tyson Foods announced, while new Whole Blends sausage and meatballs, made with chicken and plant-based ingredients, will also be added under the Aidells brand.
Tyson Food’s plant-based nuggets contain a blend of pea protein, egg white, bamboo and golden flaxseed, according to pack information. Meanwhile Raised & Rooted patties are described as being a blend of Angus beef and isolated pea protein.
Commenting on the launch, Tyson Foods president and CEO Noel White said: “Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein. For us, this is about ‘and’ – not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company”.
Source: Tyson Foods