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Global spirits company Sazerac has announced it has signed an agreement to acquire BuzzBallz, a US ready-to-drink cocktail brand, for an undisclosed sum.
Founded in 2009 by Merilee Kick, BuzzBallz is described as a woman-led and family-operated distillery, winery and brewery, renowned for its spherically-shaped RTD cocktails. BuzzBallz’s portfolio also includes includes brands such as BIGGIES, Uptown Cocktails, Sip Sip Hooray and Texas Craft.
Commenting on the move, Sazerac CEO and president Jake Wenz said: “Merrilee and the team at BuzzBallz have created incredible brands and we are both honored & excited to partner together to take them to the next level. Merrilee’s creativity, commitment to quality and drive is inspiring. BuzzBallz is truly one-of-a-kind and we can’t wait to help spread the products to more consumers all over the world”.
BuzzBallz CEO Merrilee Kick added: “[Sazerac is] a partner we can continue to grow with internationally, as well as expand our existing distribution footprint in the USA. We are excited about our future growth opportunities from the synergies we will create together”.
The transaction is subject to customary closing conditions, including receipt of regulatory approvals.
Source: Sazerac (via PRNewswire)
