USA: Planting Hope Company to acquire RightRice from Betterer Foods

Planting Hope Company, a manufacturer of plant-based food and beverages, has entered into a definitive agreement to acquire Betterer Foods, the producer of legume-based rice alternative RightRice, for $7 million.

RightRice is a shelf-stable, non-GMO, gluten-free, plant-based, and kosher vegetable grain that is a blend of over 90 percent vegetables, including lentils, chickpeas, green peas, and rice, that delivers on both taste and nutrition.

“The RightRice® brand and products add another high potential line of breakthrough innovation to Planting Hope’s growing portfolio of plant-based, planet-friendly, highly-nutritious brands,” said Julia Stamberger CEO and Co-founder of Planting Hope. “RightRice® products are truly a differentiated grain alternative, balancing great flavor and compelling nutritional benefits in the form of rice, a grain that is familiar to billions of people on the planet. We believe the RightRice® products present meaningful innovation with strong growth potential globally.”

Source: Accesswire