Procter & Gamble (P&G), the global personal and homecare firm, has announced the acquisition of Mielle Organics, a US haircare brand that particularly serves women in the Black community.
Founded in 2014, Mielle Organics has become a leading brand for consumers with textured hair through innovative, technology-driven products, natural ingredients, and inspirational and educational content, P&G said in a statement. The company’s products can be found in more than 100,000 stores across the US.
Commenting on the deal, Monique Rodriguez, Mielle Organics co-founder and CEO said: “P&G Beauty is a best-in-class organisation, and we are excited that this partnership will bring additional resources so that Mielle can continue to serve our incredible customers with rapid innovation and greater reach in the community”.
Lela Coffey, vice president of P&G’s multicultural hair care business, added: “P&G Beauty’s role will be to support the Mielle Organics team with what they need to achieve their vision – including increased access in Black and Brown communities and investing in research and innovation – while enabling the core tenets of their success to continue as they are today.”
Source: P&G (via BusinessWire)