USA: Next In Natural acquires botanical drinks brand Sound

Next In Natural, a private equity company focused on scaling natural food and drink brands, has announced the acquisition of Sound Brands, a maker of sparkling botanical drinks.

Sound Brands is described as a producer of sparkling water made with organic tea, botanicals, and fruit extracts. The company’s products are claimed to be free from sugar, sweeteners, and artificial flavours and preservatives.

Commenting on the deal, Sound Brands co-founder Tommy Kelly said: “The better-for-you beverage category continues to grow strong, and Sound is well positioned to capitalize on this surging segment with its unique offering that eliminates the use of ‘natural flavors,’ alternative sweeteners and added sugar. Sound’s use of organic tea and other botanicals like hibiscus and ginger, provide refreshing, crisp and complex flavors in addition to clean energy and antioxidants to support a healthy lifestyle”.

Source: Next In Natural (via PR Newswire) / Food Business News