All Market, the company behind Vita Coco coconut water, has agreed a deal to acquire “clean” energy drink brand Runa, according to a report in Foodbev.
Runa is an organic energy drink range based on guyusa, described as a rainforest plant with a naturally high content of slow-release caffeine and polyphenols.
Commenting on the launch, Vita Coco co-founder and CEO Michael Kirban said: “We’ve spent 14 years at Vita Coco creating a category and building an iconic brand. We’re confident that we’re in the perfect position to replicate that success with Runa. Runa is currently growing at over 50% year to date and we plan to increase that growth significantly”.
“Runa’s proposition is different and authentic, and we believe that consumers around the world are ready to leave behind conventional energy drinks with synthetic ingredients and unnecessary additives for healthier alternatives like Runa”.
Post-acquisition, Runa and Vita Coco will operate as separate businesses within the All Market group.
Source: Foodbev / Runa