USA: Lotus Bakeries partners with Froneri on ice cream launches

Belgian biscuit and cake manufacturer Lotus Bakeries has announced a licensing agreement with ice cream specialist Froneri to accelerate the growth of its Lotus Biscoff brand in the US ice cream market.

The partnership is set to operate as a sub-licence under an agreement reached between Mondelez International and Lotus Bakeries in 2024 covering Biscoff cookie production in India and the launch of chocolate products with the “signature flavour” of Lotus Biscoff

Commenting on the move, Lotus Bakeries chief executive officer Jan Boone said: “Partnering with Froneri will unlock new opportunities for Biscoff, allowing us to leverage their extensive expertise in product development, market insights and industry-leading knowledge”.

“This collaboration will strengthen our position in the ice cream sector, enabling Biscoff to grow into a global ice cream brand”, he added. “Moreover, introducing the Biscoff taste to ice cream consumers worldwide will further boost our brand awareness and the ability of our own organization to focus on Biscoff cookies and spread globally”.

Froneri is expected to produce, market, and distribute Biscoff ice cream across several European countries from 2026, with plans to gradually expand into new markets over time.

Source: Lotus Bakeries