Kind, the US-based snack company minority owned by Mars, has announced the acquisition of Creative Snacks, a family-owned snack company based in North Carolina, to further strengthen its presence in ‘better-for-you’ snacks.
Founded in 2009, Creative Snacks offers premium-positioned snack foods including almond and coconut nut clusters, pretzels and trail mixes, as well as granola.
Commenting on the acquisition, Daniel Lubetzky, founder and executive chairman of Kind, said: “The Creative Snacks team has demonstrated a clear commitment to quality and a unique ability to craft snacks that are both healthy and delicious. We look forward to partnering with Marius and his team to make their award-winning snacks available to more people.”
Kind added that the acquisition – its first – signalled the company’s ongoing commitment to becoming the foremost global leader in health and wellness.
Source: Kind (via PR Newswire)