Kind Snacks

Kind, the US-based snack company minority owned by Mars, has announced the acquisition of Creative Snacks, a family-owned snack company based in North Carolina, to further strengthen its presence in ‘better-for-you’ snacks. Founded in 2009, Creative Snacks offers premium-positioned snack foods including almond and coconut nut clusters, pretzels and trail mixes, as well as granola. Commenting on the acquisition, Daniel Lubetzky, founder and executive chairman of Kind, said: “The Creative …

Global food giant Mars has purchased a minority stake in New York, USA based snacks manufacturer Kind. Announcing the move in a statement, the two firms said that Kind would continue to be operated independently in New York by its majority shareholders, founder and CEO Daniel Lubetzky and its management team, whilst Mars would support the company to expand outside of the USA and Canada. Grant F Reid, chief executive …