American snack manufacturer J&J Snack Foods has announced the acquisition of the Thinsters biscuit brand from Hain Celestial, an organic and natural products company.
Thinsters are described as thin, bite-size cookies that are oven-baked with real butter and real sugar.
The Hain Celestial Group, which itself acquired Thinsters in 2021 along with That’s How We Roll brands and ParmCrisps, said the decision would optimize its better-for-you portfolio and reduce debts.
Commenting on the move, J&J Snack Foods president and CEO Dan Fachner said: “We are thrilled to add Thinsters to our growing portfolio of fun brands. This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters’ dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base”.
Hain Celestial president and CEO Wendy Davidson added: “Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus. We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership”.
Terms of the transaction were not disclosed.
Source: J&J Snack Foods (via PRNewswire) / Hain Celestial