Heartland, a specialist in low-calorie sweeteners, coffee creamers and water enhancers, has announced the launch of a new zero-calorie drink mix under the brand Splenda Peel & Pour.
The liquid drink mix is designed to be mixed with two quarts (around 1.9 l) of water per pod and is available in pink lemonade, sweet tea, fruit punch, and peach mango options.
Commenting on the launch, Jeff Marvel, Splenda senior brand manager at Heartland said: ““Splenda Peel & Pour Zero Calorie Drink Mix is a new and easy way to create a delicious pitcher of drinks to share with family and friends. We know that drink mix category sales rise from Memorial Day through Labour Day, making this the perfect time to offer Splenda Peel & Pour for summer’s gatherings, whether it’s graduation parties, backyard barbecues, pool days or family reunions”.
The product is priced at an RRP of $6.99 for a six-count pack and will be marketed through a 360-degree campaign, including social media, radio, podcasts, influencer partnerships and digital TV.
Source: Heartland (via PR NewsWire)