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US natural and organic products company Hain Celestial has announced the opening of an Innovation Experience Center (IEC) in Hoboken, New Jersey in a bid to further develop its food, drinks and personal care brands.
The new centre, which features a 2,200 sq m working kitchen intended as “a hub for hands-on creativity and sensory exploration”, is designed to advance product innovation, conduct ingredient testing, ensure quality and enhance packaging sustainability.
One zone of the IEC is dedicated to the technical team’s product development work, while a second will offer a sensory experience to Hain Celestial’s customers and partners.
Commenting on the move, Hain Celestial president & CEO Wendy Davidson said: “Our investment in the Innovation Experience Center is an important next step in our journey to reimagine our future in better-for-you. Earlier this year we redesigned our innovation process to strengthen our pipeline across our leading brands and categories. This center further enables us to transform bold ideas into distinctive products and underscores our dedication to leading in our categories, challenging the status quo and delivering exceptional value to our customers”.
Source: Hain Celestial
