Ferrero, the Italian chocolate spread and confectionery firm, has announced the debut of its Kinder brand in the USA with the launch of chocolate novelty Kinder Joy.
Kinder Joy is described an egg-shaped product containing sweet milk-cream flavour and cocoa flavours in one half, and a toy in the other. Currently sold in 170 countries, the Kinder brand offers a range of confectionery products that includes chocolate bars and surprise-filled treats.
Commenting on the US launch, Ferrero North America CEO Paul Chibe said: “Today’s parents are looking for an elevated experience for their children, even in their treats. Kinder Joy offers more than just a sweet treat and mystery toy, it also gives parents the opportunity to engage with their children through the Magic Kinder online and mobile platforms”.
Kinder Joy will be available in the USA at mass, grocery, drug and convenience stores from November 2017, priced at an RRP of $1.59 per egg.
Source: Ferrero (via PR Newswire)