USA: DayDayCook acquires Yai’s Thai

DayDayCook (DDC), a self-proclaimed content-driven consumer food brand, has announced that it has entered into an agreement to acquire Yai’s Thai, a leading US Thai food brand, for an undisclosed sum

Founded in 2014, Yai’s Thai offers Thai-inspired pantry essentials, such as curries and stir-fry sauces.

Commenting on the acquisition, DDC’s founder and CEO Norma Chu said: “Yai’s Thai is an important addition to the DayDayCook family, as it expands our presence into key food retailers and helps increase awareness among U.S. consumers of what DDC has to offer to the market. This marks our second acquisition in the U.S. as we grow our Asian convenient meal solutions presence in the market”.

Yai’s Thai co-founder and CEO Leland Copenhagen added: “We feel incredibly fortunate to find a partner whose mission and values so closely echo our own; authenticity, bold flavors, and clean labels have been our guiding pillars all along. This transaction is a meaningful step in our aspirations for Yai’s Thai and will allow us to achieve the goals we have set out for the future of the brand”.

The acquisition is subject to customary closing conditions.

Source: DayDayCook