USA: CVS Health launches Well Market “wellness” oriented brand

CVS Pharmacy, the retail division of the health solutions company CVS Health, has announced the launch of Well Market, a private label brand of snacks, beverages, and other groceries focused on “wellness”.

The line includes a selection of nutrition options which claims to cater to different consumer dietary needs, from gluten-free to vegan and keto. Among the items, the company claims to offer a first-to-market line of flavour infused sprouted almonds.

Commenting on the launch, CVS Health chief merchandising officer Musab Balbale said: “Our goal at CVS Health is to be the most consumer-centric health care solutions company. Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave”.

CVS Health vice president store brands Mike Wier added: “Well Market offers exciting new options for consumers to explore their taste preferences and nutritional needs. Crave-worthy snacks can be part of a balanced lifestyle, and that’s what we help our customers achieve at CVS Pharmacy.”

Priced at between $2.99 and $8.99, the 40 strong line is available on shelves at 9,000 CVS Pharmacy stores across the USA.

Source: CVS Pharmacy (via PR Newswire)