USA: Cosmetics LK strengthens in nail care with Prolana acquisition

US health and beauty retailer Cosmetics LK has announced the acquisition of Prolana, a nail care firm, for an undisclosed sum.

Founded and launched in 2007, Prolana markets its flagship Nail Optimizer brand as a one-step solution for restoring and strengthening thin, brittle nails.  Cosmetics LK said it had “bold plans” to develop the Prolana product range in 2018 by committing additional resources to research and development.

Cosmetics LK is an e-commerce retailer marketing products in the baby, bath and body, face care, nail care and men’s toiletry categories.

“We strive to provide both a large inventory and competitive pricing on all products” said Cosmetics LK owner Leon Kohn. “Prolana has developed nail care solutions that are safe, reliable and effective — at a reasonable price point that our customers will appreciate. We’re proud to bring the Prolana name on board and help it achieve even greater recognition”.

Source: Cosmetics LK (via PR Newswire)