Constellation Brands, the leading international beer, wine and spirits firm, has announced the launch of the first ever ready-to-drink product line under its Svedka vodka brand.
Described as a cocktail-inspired malt-based beverage infused with blends of natural fruit and botanical flavours, Svedka Spiked Premium Seltzer is said to contain 100 calories, 3.5g sugar and 4.5% abv per can and is available in three flavours: Tangerine Hibiscus, Strawberry Elderflower and Cucumber Basil.
Svedka Spiked Premium Seltzer is being sold in select regions on the East Coast of the USA in packs of 6 x 12 oz slim cans for $9.99 and 12-count variety packs at $16.99.
Commenting on the launch, Constellation Brands senior director of brand marketing Matt Escalante said: “We are excited to bring the iconic SVEDKA brand to female consumers in a new and fun way that fits into her active lifestyle. SVEDKA Spiked Premium Seltzer offers a sophisticated twist on her go-to cocktail and its low in calories, carbs and sugar”.
Source: Constellation Brands