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US soft drinks multinational Coca-Cola has announced that the company is teaming up with Mondelez to launch a limited-edition drink and biscuit in partnership with the Oreo brand.
In a press release, Coca-Cola said the new Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola sandwich biscuits feature the brands’ signature flavours and are presented in a “sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities”.
The new products are the latest launch from Coca-Cola Creations, which targets Gen-Z consumers through “unexpected flavours and experiences”,.
Oana Vlad, global VP, brand strategy at Coca-Cola, said: “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like”.
Eugenia Zalis, global head of marketing and brand for Oreo, Mondelez International, commented: “The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness”.
Set to hit stores in September, Coca‑Cola OREO Zero Sugar will be launched in 35 countries and a frozen variety will be available in select markets.
Source: Coca-Cola
