US infant formula firm Bobbie has announced the acquisition of Nature’s One, a paediatric nutrition company from the state of Ohio,.
“The industry-disrupting acquisition allows Bobbie, the fastest-growing American infant formula company in the last five decades, to meet its full growth potential while strengthening domestic manufacturing”, the company said in a statement.
Founded in 2019, Bobbie claims to have a portfolio of products that are made with organic and simple ingredients.
Laura Modi, Bobbie CEO and co-founder, said: “From inception, Bobbie’s mission has been centered around evolving the infant formula industry and this acquisition is one of the biggest diversification moves in this very concentrated industry”.
“Nature’s One takes great pride in our evidence-based approach from the ingredients, to the state-of-the-art facility, and the team that has spent years to ensure our formula is safe, nutritious, and accessible for families”, added Nature’s One founder Jay Highman. “By handing the keys to Bobbie, it helps grow our reach and carries forward our message of purity”.
Bobbie said it planned to manufacture Nature’s One products under the Baby’s Only brand.
Source: Bobbie (via Businesswire)