B&G Foods, the US company behind brands such as Back to Nature, Green Giant and Cream of Wheat, has announced the acquisition of Farmwise, a Massachusetts-based producer of vegan and plant-based products, for an undisclosed sum.
Founded by a husband and wife team, Farmwise makes vegetable-enhanced versions of traditional frozen potato products and vegetable-based alternatives to chicken nuggets, as well as vegetarian appetisers. Retailed across the USA, the products are claimed to be free from common allergens such as gluten, wheat, soy and dairy.
“We are excited to increase our great tasting, plant-based product offerings with the acquisition of Farmwise”, stated B&G Foods executive vice president and chief commercial officer Jordan Greenberg . “Dave and Cristina Peters, the founders of Farmwise, have done a tremendous job developing delicious, plant-based products, including Veggie Fries®, Veggie Tots® and Veggie Rings®, that both parents and children love. We look forward to further supporting the Farmwise brand in the natural channel while also introducing items that Farmwise has developed into new, innovative product offerings for our Green Giant brand”.
Source: B&G Foods (via BusinessWire)