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E-commerce giant Amazon has announced the launch of Amazon Saver, a new private label range of budget groceries for its US consumers.
Amazon said it had already begun rolling out the new brand line, which includes items such as crackers, biscuits, canned fruit and condiments each priced at under $5, and planned to add more than 100 items over time.
Commenting on the launch, Amazon Fresh worldwide vice president Claire Peters said: “We’re always looking to make grocery shopping easier, faster, and more affordable for our customers. With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you’re browsing the aisles or filling your online cart”.
Source: Amazon
