USA: General Mills to invest in D’s Naturals

301 INC, the business development and venturing unit of US food firm General Mills, has invested a non-disclosed amount in D’s Naturals, a low-sugar, plant based products company founded in 2015.

D’s Natural is a firm that markets products that are soy, sugar and dairy free and contain bioengineered ingredients. Its portfolio includes No Cow Bar Snack Bars and Fluffbutter Protein Infused Peanut Spreads.

Taking its name from the address of General Mills’ original Pillsbury mill, 301 INC was created in October 2015 “seeking businesses with early success to have a strong product offering and an expandable brand”. Since the launch of the fund, General Mills has invested in a number of early-stage business included Tio Gazpacho, Kite Hill, Good Culture, Beyond Meat amd Rhythm Superfoods.

Source: Food Business News