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FMCG giant Unilever has agreed to sell its UK healthy-snacking brand Graze to Katjes International – owner of confectionery group Candy Kittens – marking a strategic exit from parts of its foods portfolio.
Under the deal, Katjes (via its UK subsidiary Future Snacks Ltd) will acquire 100 % of Graze’s shares, including its full product line, a standalone production facility in London, and around 200 employees.
Unilever bought Graze in 2019, when it operated largely as a direct-to-consumer snack box business; under Unilever the brand evolved into a retail-focused snack line sold in UK supermarkets, with a refreshed visual identity and improved profitability within the grocery channel.
Commenting on the sale, Unilever’s UK & Ireland Foods General Manager Georgina Bradford said: “Graze has transformed into a retail-focused brand which continues to redefine healthy snacking with innovations that stay a step ahead on nutrition, never compromise on taste, and remain true to its distinctive and much-loved style.”
Meanwhile Katjes’s managing shareholder Bastian Fassin described Graze as “a perfect fit” with its strategy to grow consumer-centric brands across Europe.
The transaction is expected to complete in the first half of 2026, subject to customary conditions.
Source: Unilever / Katjes International / Food Ingredients First
