UK: Starbucks and Arla team up to launch protein coffee drink

Leading European dairy company Arla has teamed up with international coffee chain to launch Starbucks Protein Drink with Coffee, a new health-oriented drinking touting 20g of protein per 330g bottle.

Available in the varieties Chocolate Mocha, Caffe Latte and Caramel Hazelnut, Starbucks Protein Drink with Coffee is claimed to be made with low-fat milk and to free from added sugar, and will launch with an RRP of £2.75 ($3.50).

Commenting on the launch, Arla head of beverage Adam Hacking said: “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles”.

“Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that”, he added. “By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category”.

Starbucks Protein Drink with Coffee will reportedly be available in stores from the 13^th June.

Source: The Grocer / Dairy News