UK: Ralex Brands buys Wow Drinks

Ralex Brands, which owns the aloe juice brand Simplee Aloe, has acquired fellow London-based drinks business Wow Drinks, for an undisclosed “seven-figure” sum, according to a report in Just Drinks.

Founded in 2015, Wow Drinks markets a range of cold-pressed drinks labeled Nutrition, Restore and Balance. It is also launching a cannabidiol-enhanced peach tea and a product designed to improve cognitive function, advertised as the UK’s first nootropic drink.

Commenting on the deal, Ralex Brands CEO Alex Lai said: “Wow has an amazing presence in the cold-pressed juice space and this represents and a unique opportunity for the Ralex Brands mission”.

The company’s intention was to create a plant-based beverage portfolio “showcasing the future of what the beverage market will look like”, Ralex Brands added.

Source: Just Drinks