Nurture Brands, a UK-based food company, has announced the acquisition of the healthy snack bar brand The Primal Pantry, for an undisclosed sum.
Founded in 2019 following the merge between Ape and Emily, Nurture Brands is a plant-based snacking and beverage group.
According to sources, the acquisition of The Primal Pantry is part of Nurture Brand’s plan to become the UK’s fastest-growing plant-based snacking and beverage business.
Ben Arbib, founder of Nurture Brands, said: “The Primal Pantry is a natural fit for Nurture Brands, sharing a common desire to make genuinely delicious, high quality plant-based snacks.”
“The Primal Pantry becomes our first purchase of 2020 and demonstrates our intent to be a key player in plant-based consumer goods in the UK and beyond,” added.
“As a nutritionist, I created The Primal Pantry to offer all people a better quality of snack. Joining forces with Nurture Brands will not only help the brand reach more people and accelerate growth, but will allow the brand to remain true to our founding principles of good, honest, simple food”, said Suzie Walker, founder of The Primal Pantry.
Sources: The Grocer